No annual feeSpending caps on bonus rewards
New cardholder bonusComplicated rewards
Bonus categoriesRequires good/excellent credit
Intro APR periodBest rewards limited to certain customers
Relationship rewards for customers

Hidden perks

This card shines in its customizability and benefits to those who bank with Bank of America. If you are looking for a card that offers a variety of security protections, no annual fee, and great rates, then this is the card for you.

Comparing Bank of America Customized Cash Rewards with similar cards

Bank of America® Customized Cash Rewards

Apply now with Bank of Americalock-icon
Reward rate1% - 3%
Reward details3% cash back in the category of your choice: gas, online shopping, dining, travel, drug stores, or home improvement/furnishings, 2% cash back at grocery stores and wholesale clubs, and 1% cash back on all other purchases. You€™ll earn 3% and 2% cash back on the first $2,500 in combined choice category/grocery store/wholesale club purchases each quarter, then earn 1%.
Intro Bonus:$200 Annual fee$0
Regular APR18.24% - 28.24%
Read full review

Wells Fargo Active Cash®

Apply now with Wells Fargolock-icon
Reward rate2.00%
Reward detailsEarn unlimited 2% cash rewards on purchases with no categories to track or quarterly activations
Intro Bonus:$200 Annual fee$0
Regular APR20.24% - 29.99%
Read full review

Citi® Custom CashSM

Apply now with Citilock-icon
Reward rate1% - 5%
Reward detailsEarn 5% cash back on purchases in your top eligible spend category each billing cycle, up to the first $500 spent, 1% cash back thereafter, 1% cash back on all other purchases.
Intro Bonus:$200 Annual fee$0
Regular APR18.24% - 28.24%
Read full review

Beyond the basics

Balance transfer intro APR 0% APR for 15 months on transfers made within 60 days following account opening
Cash advance APR 17.99%-27.99%, based on your creditworthiness
Foreign transaction fees 3% of the U.S. dollar amount for each transaction
Late payment fee up to $40
Penalty APR 29.99%
Credit score required 700+

Other offers

  • $0 Fraud liability guaranteeYou are never held responsible for unauthorized purchases on your account. Potential fraud is automatically blocked.
  • Contactless paymentsAdd your card to your Digital Wallet or tap to pay anywhere you see the contactless symbol for a quicker and safer checkout.
  • Overdraft protectionLink your Bank of America bank account to help prevent declined purchases, returned checks, and other overdrafts.
  • Online bankingAccess your account from anywhere with online and mobile banking.
  • Account alertsStay on top of balances and due dates by customizing your account notifications that get sent via text or email.
  • Free access to your FICO scoreYour FICO score gets updated monthly so you can stay on top of your credit.

What we like about this card

Flexible cash back

Earn 3% cash back in a chosen category (gas, online shopping, dining, travel, drug stores, or home improvement/furnishings) and 2% cash back at grocery stores and wholesale clubs (up to certain limits) along with 1% on all other purchases.

Welcome bonus

Offers a welcome bonus of $200 after spending $1,000 within the initial three months of card membership (terms may vary, check current offers).

No annual fee

This card doesn't charge an annual fee, making it a cost-effective option for earning rewards.

0% Intro APR

Provides an introductory period with 0% APR for 15 months on purchases and balance transfers (terms apply, check current offers).

Drawbacks and considerations

Category limitations

While the 3% and 2% cash back rates are attractive, they're capped at a certain spending limit in the chosen category and at grocery stores/wholesale clubs, after which the rate drops.

Complexity in optimization

Choosing the 3% category might require regular assessment and adjustment based on evolving spending patterns.

Balance transfer fees

There is a 3% fee on balance transfers made to the card

Credit requirements

Approval may depend on a good to excellent credit score which can inhibit some individuals from being approved.

How to decide if this card is right for you

Consider your spending habits

To find out if the Bank of America Customized Cash Card is right for your wallet, consider your spending habits first. The 3% cash back in a chosen category and 2% at grocery stores and wholesale clubs are appealing but come with spending limits. Not to mention the 3% cash back is useless if it’s offered in categories you don’t frequent. To that end, evaluate your comfort in managing and adjusting the chosen 3% category regularly.

Evaluate your credit score

The lack of an annual fee and a potential welcome bonus can enhance the value of this card for some, however approval typically favors good to excellent credit scores which is something to keep in mind.

Found a perfect pair

Pair your Bank of America Customized Cash Rewards with Chase Freedom Unlimited

Chase Freedom Unlimited®

Apply now with Chase

To get even more benefits, we recommend pairing this card with Chase Freedom Unlimited. It has no annual fee and offers extra bonus categories with flat cash rewards. You can also earn 5% cash back on all travel purchased through the Chase Travel Portal. Use the BoA Customized Cash Rewards on everyday purchases in your favorite category, and swap with Chase Freedom Unlimited if it offers higher cash back on a different category.

Apply now with Chase


Credello’s credit card reviews aim to provide readers with clear and unbiased information to help them choose the right credit card that aligns with their financial goals and needs. Our methodology emphasizes transparency, disclosure of any potential biases, and regular updates to ensure the information remains relevant and accurate for readers.The methodology used to review the best Wells Fargo Credit Cards relied on a number of factors, with the most prominent of those being:

  • Assess the interest rates charged on outstanding balances.
  • Evaluate the cost of owning the credit card, including any annual fees.
  • Examine rewards programs, cashback offers, travel perks, and other cardholder benefits.
  • Analyze introductory APR, balance transfer offers, and sign-up bonuses.
  • Consider the card’s credit limit and its suitability for different financial needs.
  • Review late fees, foreign transaction fees, and other charges.
  • Determine the credit score needed to qualify for the card.
  • Research the quality and accessibility of customer support.
  • Assess security measures such as fraud protection and chip technology.

The product information provided here is based on research conducted up to a specific date and may have changed. For the latest and most accurate information, we recommend you to visit the respective card’s website before proceeding.

Why Credello?
At Credello, transparency and objectivity are the cornerstones of our credit card reviews. We believe in empowering you to make informed financial decisions, free from any bias or influence from credit card issuers. We go beyond the surface, dissecting each card's features and rewards programs through the lens of your spending habits and financial goals. Whether you're a travel enthusiast, a cashback seeker, or a credit-building novice, we tailor our reviews to resonate with your unique needs.


To change the category for your Bank of America Customized Cash card, log in to your Bank of America online account or access the mobile app. Navigate to the rewards section, where you should find an option to modify or update your chosen category. Follow the prompts or instructions provided to select a new category that better suits your current spending preferences.

The Bank of America Customized Cash card’s approval process typically considers various factors beyond just credit scores. While it generally requires a good to excellent credit score for approval, eligibility also depends on other financial aspects such as income, existing debts, and overall creditworthiness. For individuals meeting Bank of America’s criteria, obtaining this card might be straightforward, but approval outcomes can vary based on individual circumstances.

The time it takes to redeem cash rewards from Bank of America can vary. In many cases, once you initiate the redemption process through the Bank of America online portal or mobile app, the cash rewards can be applied as a statement credit to your account promptly. However, specific processing times for redemption may differ based on the method of redemption chosen and the Bank of America Rewards program terms at the time of redemption.

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